hypernature! the origins
the very first earthbeat collection is inspired by our relationship with nature. in Floralia (2022), the artist Sabrina Ratté presents immersive 3D floral experiences where one immerses in monumental images of natural/surreal elements which fragment and reconstruct themselves all around us;
this immersive and poetic experience led us to draw inspiration from works of art that transcend our relationship to Nature.
we have chosen artists who bring nature into their creations or whose works take place in nature. they, de facto, do question the very concept of Nature, its borders as well as our place within it.
the dissonance provoked by these works at first glance reflects the torrent of energy we deploy to find this.
but after a few seconds, this dissonance gradually gives way to the harmony that these works manage to establish with the elements that surround them.
wrapped in our jerseys and bib shorts, riding our carbon, steel, aluminum or titanium machines, we too, cyclists, realize this gesture.