we give
a chance that nothing will change...

let's change everything

we do not have the means of established brands, but we have the wonderful opportunity to start from a blank page and decide today to create a model that responds to the extreme complexity imposed on us by the challenges of our time :

enjoy our passion without damaging the playground that welcomes us

180° model

1. co-creation

- should we develop a 3rd shorts or rather a rain jacket?
- do you need straps that cross at the back or rather a mesh insert to keep them in the right position?
- should we buy black or navy blue fabric for the next gravel jerseys?

we are convinced that it is by involving you in the choices concerning the development of our products that we will be able to offer a coherent, clear offer that really meets the expectations of cyclists

to participate

2. eco-friendly materials

what is a sustainable fabric?

this is probably the subject that gives us the most trouble: natural, synthetic, artificial, bio-sourced fibres? bio-degradable? virgin or recycled?

what damages the planet and those who produce it the least?


we choose locally produced materials, in order to reduce the distances traveled and to be able to see the factories, workshops with our own eyes and discuss with our interlocutors

3. pre-order

the planet no longer has the means to support the classic model which corresponds to producing in large quantities to benefit from the lowest prices, before selling its stocks at all costs (sic!)

we propose to reverse things: sell first and then produce , the corresponding quantities, no more, no less

and then it's so nice to feel this impatience again and to be eager for the package (eco-responsible too!) to finally arrive!

4. local production

to prevent clothes from traveling around the planet 4 times before arriving in your wardrobe, the fabrics we have selected for the hypernature collection! are produced in Ardèche before being transported to our manufacturing workshop, located in France.

being able to visit our suppliers, ensuring that we share the same taste for things well done, that working conditions are good and making our contacts aware of our philosophy are essential elements when choosing our partners

5. lean operations

minimize the environmental impact of our operations at every stage: design, production, storage, packaging, delivery, returns...
for example :
- carry out the product design and the prototyping phases on the computer to avoid using materials and AR with the workshops
- collaborate with clothing workshops that knit in 3D from the digital pattern to avoid cuts, scraps

- find the right compromise "pleasant unboxing" & sobriety in our packaging
- give you the choice of the type of package (reusable, recycled, etc...) and delivery (bicycle, relay point, home, etc...)

6. perennial use

the best way to reduce the environmental bill of your wardrobe is to keep your clothes longer

at earthbeat, the lifespan and the number of lives of our products are key elements that feed the very first inspirations and guide our choices of materials and assembly techniques, all in order to maximize the lifespan of your clothes.

we also offer a crash&repair service and a 2nd life for products when the time has come for you to part with them