.cycling is an excuse.

on a bike, I become one with the elements,
I feel their strength and their fragilities

we are aware that we are only passing through,
we love stones, streams, waves, heat and cold,
we love the sound of the wind, the trees and all the beings that inhabit these elements.
our hearts beat to the rhythm of the planet.

we ride because it makes us feel alive.
this strengthens the bond that unites us to the elements,
throws into question the fundamental questions concerning our place in the cosmos.
and that’s the only thing we take seriously…

we believe in beauty and empathy,
we believe that they are the only paths to a kinder world.
let's take care of each other and there is only one way to do this:
strengthen the bonds of complicity, we all depend on each other.

let's smile, make the effort to reach out to each other,
let's give and share the intensity of the emotions we experience by bike.
let’s cultivate strong interactions.

we defend more responsible production AND consumption.
we are committed to designing and manufacturing high quality, durable clothing.
at the same time, we are campaigning to convince as many cyclists as possible that while buying better, they must buy less.
discover, inspire, learn

the benefits of using woven fabrics for your cycling clothing
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recycled, the false from the true
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Boris, the smiling man who wanted to cycle to Norway
Boris was on the move, the desire to go cycling alone, to add a touch...
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road cycling bib shorts: what matters?
ensuring that the products we develop meet your expectations is essential for us. this is...
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