about Us

.cycling is an excuse.

on a bike, I become one with the elements,
I feel their strength and their fragilities

we are aware that we are only passing through,
we love stones, streams, waves, heat and cold, we love the sound of the wind, the trees and all the beings that inhabit these elements.
our hearts beat to the rhythm of the planet.

we ride because it makes us feel alive.
this strengthens the bond that unites us to the elements, throws into question the fundamental questions concerning our place in the cosmos.
and that’s the only thing we take seriously…

we believe in beauty and empathy, we believe that they are the only paths to a kinder world.
let's take care of each other and there is only one way to do this: strengthen the bonds of complicity, we all depend on each other.

let's smile, make the effort to reach out to each other, let's give and share the intensity of the emotions we experience by bike.
let’s cultivate strong interactions.

we defend more responsible production AND consumption.
we are committed to designing and manufacturing high quality, durable clothing.
at the same time, we are campaigning to convince as many cyclists as possible that while buying better, they must buy less.

do everything backwards

discover our model

from the offer strategy to the photo shoot through our marketing, we take a mischievous pleasure in systematically (trying) to do things differently

the model in detail

earthbeat gets involved

we are a member and signatory of the following organizations or charters

"Fashion Green Hub is an association of fashion and textile companies committed to a rapid sustainable transition .

Since its creation at the end of 2015, it has produced collective solutions for more sustainable, ethical, local and innovative fashion, creating jobs in the regions and in line with the European Union's decarbonization objective."

Today it brings together 400 members located throughout France. She was born in Roubaix, a Textile City and a pioneering Zero Waste City, and is keen to support all businesses, small and large, through collective work and concrete projects.

Its members are large companies, designers, schools, researchers, manufacturers, start-ups: the entire value chain is building together the Fashion that everyone wants.

We lead this national sector of committed actors.

www.fashiongreenhub.org

“We are brands, factories, economic players in fashion, brought together in the En Mode Climat association.

We understand that it is futile to count on spontaneous changes in the behavior of companies for our sector to significantly reduce its CO2 emissions, because they would have no economic interest in doing so. We therefore need binding legislation that forces them to adopt a more reasoned production model.

Through En Mode Climat, we use our power of influence to demand laws that fight against the climate catastrophe, which serve the common good and not our own economic interests."

www.enmodeclimat.fr

discover, inspire, learn

les bénéfices d'utiliser des tissus en chaine & trame pour vos vêtements cyclistes

March 05, 2025

the benefits of using woven fabrics for your cycling clothing

Why choose a warp and weft fabric for your cycling clothing? When it comes to...

February 13, 2025

recycled, the false from the true

Recycling is making its way into our drawers and into the communications of all brands....

Boris, l'homme sourire qui voulait aller en Norvège à vélo

bike packingNovember 12, 2022

Boris, the smiling man who wanted to cycle to Norway

Boris was on the move, the desire to go cycling alone, to add a touch...

cuissards cyclisme route : qu'est-ce qui compte ?

co-créationOctober 31, 2022

road cycling bib shorts: what matters?

ensuring that the products we develop meet your expectations is essential for us. this is...

.cycling is an excuse.

on a bike, I become one with the elements,
I feel their strength and their fragilities

we are aware that we are only passing through,
we love stones, streams, waves, heat and cold, we love the sound of the wind, the trees and all the beings that inhabit these elements.
our hearts beat to the rhythm of the planet.

we ride because it makes us feel alive.
this strengthens the bond that unites us to the elements, throws into question the fundamental questions concerning our place in the cosmos.
and that’s the only thing we take seriously…

we believe in beauty and empathy, we believe that they are the only paths to a kinder world.
let's take care of each other and there is only one way to do this: strengthen the bonds of complicity, we all depend on each other.

let's smile, make the effort to reach out to each other, let's give and share the intensity of the emotions we experience by bike.
let’s cultivate strong interactions.

we defend more responsible production AND consumption.
we are committed to designing and manufacturing high quality, durable clothing.
at the same time, we are campaigning to convince as many cyclists as possible that while buying better, they must buy less.

discover our model

earthbeat gets involved

discover, inspire, learn

the benefits of using woven fabrics for your cycling clothing

recycled, the false from the true

Boris, the smiling man who wanted to cycle to Norway

road cycling bib shorts: what matters?

menu

legal notices and confidentiality

earth•beat

Shopping Cart

Search our store

.cycling is an excuse.

on a bike, I become one with the elements, I feel their strength and their fragilities

we are aware that we are only passing through, we love stones, streams, waves, heat and cold, we love the sound of the wind, the trees and all the beings that inhabit these elements. our hearts beat to the rhythm of the planet.

we ride because it makes us feel alive. this strengthens the bond that unites us to the elements, throws into question the fundamental questions concerning our place in the cosmos. and that’s the only thing we take seriously…

we believe in beauty and empathy, we believe that they are the only paths to a kinder world. let's take care of each other and there is only one way to do this: strengthen the bonds of complicity, we all depend on each other.

let's smile, make the effort to reach out to each other, let's give and share the intensity of the emotions we experience by bike. let’s cultivate strong interactions.

we defend more responsible production AND consumption. we are committed to designing and manufacturing high quality, durable clothing. at the same time, we are campaigning to convince as many cyclists as possible that while buying better, they must buy less.

discover our model

earthbeat gets involved

beat with us

discover, inspire, learn

the benefits of using woven fabrics for your cycling clothing

recycled, the false from the true

Boris, the smiling man who wanted to cycle to Norway

road cycling bib shorts: what matters?

menu

legal notices and confidentiality

earth•beat

Shopping Cart

on a bike, I become one with the elements,
I feel their strength and their fragilities

we are aware that we are only passing through,
we love stones, streams, waves, heat and cold, we love the sound of the wind, the trees and all the beings that inhabit these elements.
our hearts beat to the rhythm of the planet.

we ride because it makes us feel alive.
this strengthens the bond that unites us to the elements, throws into question the fundamental questions concerning our place in the cosmos.
and that’s the only thing we take seriously…

we believe in beauty and empathy, we believe that they are the only paths to a kinder world.
let's take care of each other and there is only one way to do this: strengthen the bonds of complicity, we all depend on each other.

let's smile, make the effort to reach out to each other, let's give and share the intensity of the emotions we experience by bike.
let’s cultivate strong interactions.

we defend more responsible production AND consumption.
we are committed to designing and manufacturing high quality, durable clothing.
at the same time, we are campaigning to convince as many cyclists as possible that while buying better, they must buy less.