100% transparent

we bet - presumptuously? - that our concerns are also those of many of you

by giving ourselves the mission of creating a brand that reshuffles the cards of the textile value chain, we know that there will be headwinds

whether it is about our organization, our decision-making processes, our suppliers, the construction of our prices or even our hesitations, we are committed to explaining everything, with the only limit of not being boring

being transparent is for us the essential building block of the mutual trust that we intend to build

challenge the
status quo

“Insanity is doing the same thing over and over again and expecting a different result”, Einstein said

we constantly ask ourselves to what extent it is possible to change the way of doing these things in order to meet the challenges of our time: reduce our products socio-environmental impact


this often brings complexity because we think outside the box and challenge our partners to change their ways of working

this requires tenacity and persuasiveness from us insofar as they might be tempted to impose on us their methods

this requires openness and curiosity on your side, because we ask you to consider how you consume and use your cycling clothes

360 inspirations

cycling is an incredible source of stories and encounters

telling bike stories, the way we live them, telling the stories behind your clothes, those of the people who make them

building bridges with all the sources of inspiration wherever they are but mainly in art

never push for more consumption

if not you & us then nothing.

we are committing our skills and our energy to changing the game and showing that it is possible to develop a brand based on a model focused on its customers and addressing contemporary challenges.

we believe that "less and better" is the direction we must follow, so we are also committed to sharing our itinerary and give you the keys to a consumption that is more in tune with the rhythm of the planet.

no sales, no promotions, no black fridays or cyber mondays...

our communications will be above all informative and inspiring, we're not here to tell you that in fall it is starting to get cold and that you should buy a long-sleeved jersey..