manifesto
to keep things unchanged,
let's change everything
humbly, we believe that a new way of designing, producing, marketing and using cycling clothing is possible.
we are not the inventors of "less but better" but we are convinced that it must be applied to our passion: cycling
(source: Quantis - measuring fashion 2018)
the textile industry is one of the 3 most polluting in the world,
it is notably responsible for 8% to 10% of global greenhouse gas emissions
70% of emissions occur during the garment manufacturing stages
fiber production, spinning and then the weaving or knitting phases alone account for almost 3/4 of the climate impact of the textile value chain
20% of emissions occur when you use the garment
washing, drying, ironing consume electricity which, in the world, remains mainly dependent on fossil fuels and in particular coal
and for us, the solution lies in a radical change in the way of thinking about the success of our brand
all this is nothing without a few